ZANESVILLE, Ohio – With all of the corporate retail chains advertising their Black Friday sales and Cyber Monday deals, it’s easy to overlook the local retailers that are invested in the community year-round. This Saturday, November 26, is Small Business Saturday, a day that encourages consumers to shop locally.
Zanesville Muskingum County Chamber of Commerce President Dana Matz explains the many ways that shopping locally benefits our community.
“Small Business Saturday is a big thing for communities like ours because it’s a chance to emphasize shopping local. Locally and local at the same time, if you will,” Matz said. “Small businesses just from a Chamber standpoint, 75 percent of our businesses are small businesses and they make your community. They’re the heartbeat of your community.”
Many items found in small businesses are either made or sourced locally and if you are looking for something unique, such as a souvenir or a one-of-a-kind flavor, a small business is most likely your best opportunity to find that niche item.
“It’s a great opportunity for us to encourage everyone to shop locally at our businesses throughout Muskingum County and take care of those that take care of us,” Matz said. “And the reason I say that is, small businesses, it’s proven, across the United States, give back more each year to local communities. Whether it’s to a school, a little-league sport or those type of things. So support those that are supporting us.”
Shopping locally offers another opportunity to keep money local by eating at local bars and restaurants, who may also offer gift certificates that can be used throughout the year.