ZANESVILLE, Ohio – United Way of Muskingum, Perry, and Morgan Counties is already kicking off their campaign season.
United Way met with county commissioners to discuss the campaign season and how they are campaigning this year. The purpose of campaign season is to reach out to the community and inform them of United Way’s mission, and give the option to contribute to their cause. Kyle Dunn, United Way Resource Development Director, said he plans on meeting with individuals on a personal level.
“We want to make sure that they know exactly what their donation dollars are going to if they do decide to give to the United Way. So I want to get in front of as many people as I possibly can from now through December and let them know what we’re all about,” he said.
100% of donations go towards the programs and initiatives United Way has to offer. Dunn said he also updated commissioners on a new tool they are working on in conjuction with Ohio University.
“We told them about our new tool that we’re going to be rolling out ‘Social Return on Investment’ which shows how much money comes back into the community. We knew before how much money each individual program costs but what we’re looking for is how much money comes back into the community via cost avoidance,” said Dunn.
The United Way campaign season runs until December.