Campaign Focuses On Preventing Underage Drinking

Local News

The Federal Government’s Substance Abuse and Mental Health Services Administration has launched an anti-drinking campaign called, "Talk. They Hear You." The goal of the new campaign is for parents to talk to their kids about the dangers of drinking alcohol.

"Underage drinking is a national public health issue and it has lots of serious implications. So SAMHSA wanted to do something positive to encourage parents to just sit down and have conversations with their children," said Steve Carrel, Executive Director of the Muskingum Behavioral Health Center.

Carrel says drinking patterns today are a lot different from years ago and explains that the media and peer pressure are to blame for kids starting to drink at a younger age.

Carrel explained, "We know by a recent survey that about 10 percent of 12-year-olds say they have tried alcohol. By the time they’re 15, that number goes to 50 percent. So 50 percent of the kids age 15 have tried alcohol. By the time those kids become seniors in high school, it’s 70 percent."

Carrel says he will incorporate this new campaign into the community programs the Muskingum Behavioral Health Center offers. For tips on how to approach your kids about underage drinking you can go to

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